In this digital age, a business website is a necessity. A well-designed one lets you expand your reach, establish your credibility, boost your sales, increase your brand awareness, and meet your other business goals.
When creating your website, it’s easy to get carried away with the excitement of sharing your ideas and vital information with your audience through well-written content. However, you must never overlook your site design. This is the first thing that your visitors will see on your website, so it must capture their attention right away.
Here are some ways to make your site design as functional and as aesthetically pleasing as possible:
1 Design a user-friendly site
The goal of your professional website is not only to provide necessary information about your business but also to encourage your visitors to stop by your site regularly. To do this, your web design must be easy to use and navigate.
Remember—your target audience’s average attention span is only less than 10 seconds long. This means that you only have a few seconds to convince them to stay. Otherwise, they will end up exiting your website and never visit again.
Prioritize showcasing the most important information on your website, such as your company’s mission, products and services, and contact information. Place key information in strategic spots where everyone can easily find them.
2 Make your website accessible to all mobile devices
According to statistics, an estimated 40 per cent of users browse on the internet exclusively from their phones. To ensure the success of your business, you must make your website accessible to all mobile devices.
Working with a top agency that specializes in web page design can help you make sure that all your visitors enjoy a positive user experience. They can create a mobile-friendly site for you that allows your target audience to comfortably use your site regardless of the size of their screen and the mobile device they use. When you have a website that’s readily available to everyone, you have a much higher chance of having return customers.
3 Let your brand shine through
Creating a web design takes more than just making sure that it is eye-catching and functional. This is also an excellent way to showcase your brand’s unique personality, which is crucial in making your business recognizable, enhancing your brand awareness, and staying ahead of the competition.
Consider your brand image and your industry. Is your company polished and professional or fun and playful? Discuss with your web designers about how you can make your brand shine through your web design.
Some design elements you can explore are colour schemes, fonts, images, videos, and more. There are various factors to consider when making your web design, so be sure to coordinate with your web design company and create one that appeals the most to your target audience.
Conclusion
The key to having a functional and aesthetically pleasing web design is to integrate form and function harmoniously on your website. Follow the web design tips above and hire skilled and experienced web designers to create a web design that suits you best.
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