When it comes to metrics, one of the most important things you’ll want to focus on is your website’s conversion rate. Your conversion rate indicates the percentage of your website’s visitors that complete a desired goal. What that goal is will depend entirely on your call to action.
And while there are many factors that play into your website’s conversion rate, it wouldn’t be an exaggeration to say that web page design can make or break your website from a conversion rate standpoint. This is why businesses invest their resources to optimise their sites’ design, as good web design can help them achieve their long-term goals. So, how do you go about doing this?
Considering there are a number of ways to approach web design, it may be rather difficult to figure out where to begin. To help you out, we’ve prepared a list of three web design tips to boost your website’s conversion rate!
- Utilise A/B Testing for Your Landing Pages
A/B testing refers to the comparison of two versions of the same web page with the same content but with one element of it changed. A great page to do this on is your landing page so that you can tweak it until you optimise the amount of conversion and engagement that the page gets. Now, the key here is to consistently and frequently A/B test your landing pages so that you can ensure steady improvements when it comes to your site’s conversion rate.
- Make Use of the F-Shaped Pattern
The best way to improve your website’s design is to understand how users experience sites. Now, this may seem trivial but understanding how your website’s visitors view your website will go a long way when it comes to increasing your conversion rate.
Internet users typically view websites in an F-shaped pattern. They start at the upper left corner of the screen and scan the website along that line. They then move downwards, skimming the second line and then moving downwards from there, which creates an imaginary F-shaped pattern. When putting information on your web pages, be sure to format them in a way that works with the F-shaped pattern.
Because of this, you’ll want to put the most important parts of your page along the middle part of the F-shaped pattern. As they scroll down, you’ll want to shrink the amount of content similar to the base part of the letter F.
- Focus on Content and Readability
You’ll also want to improve the content on your website itself and its readability. Remember that the users on your site are there for a specific purpose. While it’s important that your site is visually engaging, the last thing you want to do is to sacrifice readability just to boost a site’s visual appeal.
A simple way to make sure that your site is readable is by using the right font. You don’t want anything too eclectic as users will be visiting your site using different mediums. In terms of mediums, keep in mind that your users may be viewing your site using their smartphones. This is why you’ll want to make sure that the font you use is readable on smaller screens as well!
Conclusion
We hope this article proves to be helpful when it comes to improving your website. When it comes to optimising your site, you must always remember to focus on the details. As such, remember to utilise A/B testing for your landing pages, make use of the F-shaped pattern, and focus on content and readability. In the end, you’ll be able to effectively and efficiently boost your conversion rate to see desirable results!
Are you looking for website design services to help improve your website to increase conversion? Our team at BaseHost can surely help you with that. We’ll design your website to optimise it for your users to bump up your conversion rate. Our services are tailored to fit your specific needs. For more information on our services, consult with us today!
