It’s relatively uncommon for individuals to have the erroneous impression of owning a website. There are several popular misconceptions about website ownership, but this does not have to be the case.
In this myth-busting essay, we’ll dispel those myths and provide you with genuine website knowledge, so you can learn to make your website work for you.
Let the truth be known!
- Websites are For Huge Businesses Only
One of the biggest misconceptions about having a website is that it is only for large businesses.
If you are a small business owner, you may believe that you don’t need a website. The truth is, if you are in business in any capacity, then you absolutely should have a website.
In a world where the internet is king, not having a website is like being invisible. If you’re not online, how will people find you?
If you are even slightly concerned about the status of your business, then you should have a website.
- Only Online Businesses Need a Website
While the internet is growing and evolving, we still live in a physical world.
This has led to a common misconception that a website is only necessary for online businesses. That’s not entirely true. While it’s true that an online business like an eCommerce site or online blog would benefit significantly from having a website, it’s not strictly necessary for anyone in business.
Even a “brick and mortar” business can benefit from having a website. Consider a restaurant that operates from a single location. If the restaurant were to create a website, it would provide the following benefits:
- Normalises the brand, regardless of location
- Increases trustworthiness
- Opens the door for online reservations
- Gives the restaurant exposure to new audiences, who usually wouldn’t travel to the physical location. It’s truly a win-win situation.
- Promotes an online presence
If you aren’t sure if you should have a website for your business, ask yourself this simple question: “Does my business need to be online?”
If the answer is “yes,” then you should make your business available online.
- Having a Website Will Cost Too Much
The most common reason for small business owners to forgo the idea of having a website is the fear of cost. After all, if you already own a business, the last thing you want to do is spend all your money-making changes to your business.
But the fact is, a website is more affordable now than ever. There are many different website hosting options—from free to inexpensive to enterprise-level. If you want to keep costs down, you can build and run your website using a WordPress blog.
The truth is, you don’t have to break the bank to get a website going. It’s all about choosing the right solution for your situation.
- Once Your Website Is Up, the Work Is Done
Another misconception about having a website is that your work is done once it’s up and running. This couldn’t be further from the truth.
If you want your website to become a serious asset to your business, you’re going to need to put in the effort to develop it. This means:
- Writing engaging, SEO-friendly content (blogging)
- Optimising your website for search engines like Google and Bing
- Scheduling outreach to generate backlinks
- Creating a content promotion strategy
Overall, website development is a consistent, ongoing process that requires a high degree of involvement from you, the owner.
Conclusion
Building a website is just the beginning. From there, you need to develop an actionable marketing strategy that drives traffic to your site and brings in new business. It’s a serious undertaking, but it can be gratifying with the right strategy and effort.
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