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4 Misconceptions Most Businesses Have About Owning a Website

by | Mar 7, 2022 | Industry News, Online Branding

It’s relatively uncommon for individuals to have the erroneous impression of owning a website. There are several popular misconceptions about website ownership, but this does not have to be the case. 

In this myth-busting essay, we’ll dispel those myths and provide you with genuine website knowledge, so you can learn to make your website work for you. 

Let the truth be known! 

  1. Websites are For Huge Businesses Only

One of the biggest misconceptions about having a website is that it is only for large businesses. 

If you are a small business owner, you may believe that you don’t need a website. The truth is, if you are in business in any capacity, then you absolutely should have a website. 

In a world where the internet is king, not having a website is like being invisible. If you’re not online, how will people find you? 

If you are even slightly concerned about the status of your business, then you should have a website. 

  1. Only Online Businesses Need a Website

While the internet is growing and evolving, we still live in a physical world. 

This has led to a common misconception that a website is only necessary for online businesses. That’s not entirely true. While it’s true that an online business like an eCommerce site or online blog would benefit significantly from having a website, it’s not strictly necessary for anyone in business. 

Even a “brick and mortar” business can benefit from having a website. Consider a restaurant that operates from a single location. If the restaurant were to create a website, it would provide the following benefits: 

  • Normalises the brand, regardless of location 
  • Increases trustworthiness 
  • Opens the door for online reservations 
  • Gives the restaurant exposure to new audiences, who usually wouldn’t travel to the physical location. It’s truly a win-win situation. 
  • Promotes an online presence 

If you aren’t sure if you should have a website for your business, ask yourself this simple question: “Does my business need to be online?” 

If the answer is “yes,” then you should make your business available online. 

  1. Having a Website Will Cost Too Much

The most common reason for small business owners to forgo the idea of having a website is the fear of cost. After all, if you already own a business, the last thing you want to do is spend all your money-making changes to your business. 

But the fact is, a website is more affordable now than ever. There are many different website hosting options—from free to inexpensive to enterprise-level. If you want to keep costs down, you can build and run your website using a WordPress blog. 

The truth is, you don’t have to break the bank to get a website going. It’s all about choosing the right solution for your situation. 

  1. Once Your Website Is Up, the Work Is Done

Another misconception about having a website is that your work is done once it’s up and running. This couldn’t be further from the truth. 

If you want your website to become a serious asset to your business, you’re going to need to put in the effort to develop it. This means: 

  • Writing engaging, SEO-friendly content (blogging) 
  • Optimising your website for search engines like Google and Bing 
  • Scheduling outreach to generate backlinks 
  • Creating a content promotion strategy 

Overall, website development is a consistent, ongoing process that requires a high degree of involvement from you, the owner. 


Building a website is just the beginning. From there, you need to develop an actionable marketing strategy that drives traffic to your site and brings in new business. It’s a serious undertaking, but it can be gratifying with the right strategy and effort. 

BaseHost is an Australian-based company that provides hosting and web design services. If you are looking for the best web hosting service with Plesk, work with us today!

BaseHost Team / About Author

A passionate team of developers, web designers and online marketing experts, here at BaseHost we love to share our knowledge and help you grow your business.

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