Setting up a reliable and well-maintained professional website is one of the most important investments you can make. This 2021 marks a new beginning for your business. To help you attract more visitors, convert more leads, and boost your sales, here are some ways to spruce up your website for the new year:
1. Invest in high-quality web hosting
Your website’s performance depends on your web hosting provider, where you create and store your content. Getting the right hosting helps you minimise the risk of being hacked, speed up your site, and avoid sudden breakdowns, crashes, and other issues.
Ensure a smooth-running website by working with a reliable host provider like us. By taking advantage of premium web hosting packages, you can easily create and connect databases to your site.
You can also install your web applications with just a single click, use your favourite scripting languages. To manage site traffic, you can utilise a feature-packed control panel, uploading your site data using any application that supports File Transfer Protocol (FTP). As a result, your website can have a 99.9 per cent uptime guarantee, enabling seamless online networking!
2. Decorate your website
Now that the holiday season is officially over, you can maintain your website’s relevance to your target audience by replacing all holiday-related design elements with your brand-relevant designs. You can also consider creating a new business logo and banner that best suits your business’s identity and target market.
3. Add a pop-up window or calls to action
Consider adding a pop-up window on your website that showcases your new products or services or discounts. Adding this special touch can help you reach out directly to your target customers.
Aside from pop-up windows, incorporate eye-catching calls to action to your website. Make sure to use time-sensitive and action-oriented that triggers an emotional connection to your readers to guide them towards your desired action. A good rule of thumb is to add a verb or an action word that encourages your audience to do something.
Furthermore, when choosing colours for your calls to action, take the psychology of colour into account and pick one that conveys your message. Finally, place these to strategic spots throughout your website.
4. Utilise white space wisely
Business owners use simple and straightforward web designs this year, and many among your target audience still prefer a minimalist look and feel. Because of this, use white space wisely on your site because it makes your content more legible, helps your visitors focus on the elements, and keeps information easily understandable. Make sure to find the balance between communicating important information at the top and surrounding that with space to highlight your text or image.
Your website can help you accomplish your goals and make your business grow. Make the most out of your investment and start the year off on the right foot by sprucing up your site and following the tips mentioned above. Most importantly, work with a reliable company to help you address your needs in hosting, web design, SEO, branding, and more.
Take advantage of the best web hosting package for your business website by partnering with us at Basehost. We specialise in web hosting and design and team up with businesses in Australia and the US. Contact us today to bolster your online presence and reach your customers!