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5 Key Design Tips to Help You Improve Your Conversion Rates

by | Sep 12, 2022 | Design

If you want to increase the number of people who take the desired action on your website, you need to pay attention to your design. Creating a design that is visually appealing and easy to navigate can encourage people to stay on your site longer and take the action you want them to. 

If your website is well-designed and easy to navigate, they’re much more likely to stay and learn more about your company. So, while all of the other marketing components are important, your web design is the foundation that everything else is built on. 

In this guide, we’ll go over some basic design tips that will help you improve your conversion rates.  

1) Keep the Rule of Thirds in Mind 

When you’re creating your website, it’s important to keep the rule of thirds in mind. The rule of thirds is a design principle that says that an image or a page should be divided into thirds, both horizontally and vertically. 

This means that your content should be divided into three sections, both horizontally and vertically. This will help create a balanced and visually appealing design. 

2) Make Use of Negative Space 

Negative space is the empty space on a page. It’s important to make use of negative space in your design in order to create a more balanced and visually appealing design. 

Negative space can be used to create visual interest and to draw the eye to certain elements on the page. 

3) Consider Hick’s Law 

Hick’s Law states that the more choices you have, the longer it takes to make a decision. This is why it’s important to keep your designs simple and easy to understand. 

This theory can be applied to web design in a number of ways. For example, if you have a website with a lot of content and links, it may be more difficult for users to find what they’re looking for. On the other hand, if you have a website with fewer links and a more simplified design, users will be able to navigate it more easily and find what they need. 

Too many choices can overwhelm your audience and make your designs less effective. 

4) Use Gestalt Principles 

Gestalt principles are a set of guidelines that help you understand how people perceive visual information. 

There are a number of different Gestalt principles, but some of the most important ones to consider are closure, similarity, and proximity. 

5) Remember the Color Theory 

Colour theory is a set of guidelines for choosing colours that work well together. There are a number of different colour schemes that you can use, but some of the most popular ones are complementary, monochromatic, and analogous. 

Choose colours that work together to create the feeling you want people to have when they think of your brand. 


There are many factors to consider when designing a website, from the layout to the colour scheme to the content. By keeping these tips in mind, you can create a website that is both user-friendly and visually appealing. 

BaseHost can help you create a website that best represents your brand. We will work with you to create a quality website design that will attract customers. Get in touch with us today to learn how. 

BaseHost Team / About Author

A passionate team of developers, web designers and online marketing experts, here at BaseHost we love to share our knowledge and help you grow your business.

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