Whether you’re a digital agency, a software company, or an e-commerce store, your website is one of your essential marketing tools. A compelling website design lets you advertise your business, tell your story, convince people to take action, and explain why they should pick you over your competition. It also allows you to build trust with your potential customers.
On the other hand, a poorly designed site means losing potential customers and pushing your website lower in the search engine rankings. The last thing you want is to deal with more frustrations, especially when you’re managing your business and reaching out to other potential clients.
This article will briefly discuss what a high-converting website is and the five tips for designing a compelling website to help your company boost profits.
What Makes a High-Converting Website?
Every successful business owner builds a high-converting online presence by combining high-quality content and a compelling website design. It also attracts more traffic than other websites and brings you significant profits.
For instance, if a famous content writer writes about designing a high-converting website, it will attract curious business owners to learn more about building a compelling site and boost their profits.
How to Design a High-Converting Website
The best way to scale your business is to design a conversion-focused website. After briefly discussing what makes a high-converting site, this section will discuss some tips on creating a high-converting website.
- Set a Clear Goal
Like any other marketing strategy, the first step to designing a high-converting website is to determine a clear goal for your online presence.
Ask yourself if you want to create a platform for your products, generate leads, or educate your target customers. It’s also best to keep them realistic and consider your target audience.
- Create Eye-Catching Visuals
If a picture can paint a thousand words, you must use high-quality visuals in your website design to attract potential customers and explain what you’ll offer.
High-quality pictures, videos, and texts are crucial for a successful website design. They make visitors browse your site longer and visit other pages, increasing your chances of attracting more sales.
You can create compelling visuals using high-quality, authentic images and videos instead of stock photos. We also strongly recommend matching the colours in your pictures with the rest of your site to make it look cohesive.
- Optimise Your Website for Mobile Devices
Besides compelling visuals, a successful website design also means optimising your site for all devices, including smartphones and tablets.
A readable, interactive, and responsive design suitable for mobile devices can significantly increase conversions on your website. It also means correctly displaying all your website’s features.
- Plan an Effective Content Strategy
Part of designing a successful website is to create relevant, high-quality, and authentic content. It helps you build trust and credibility with your target audience. However, we recommend creating an effective content strategy before publishing any articles.
You can start by listing all relevant content and strategising how to use it in your content plan.
- Create a Compelling Call to Action
After hooking their attention with your compelling design and authentic content, you must remember to create a clear call to action (CTA).
A CTA is a group of texts that encourages your audience to take action. Whether you want potential customers to buy your product, try your service, or subscribe to a newsletter, your CTA must be concise and recognisable to boost your website’s conversion rate and attract more sales for your business.
Final Thoughts
Whether you want to advertise your products or encourage people to take action, following these tips for creating a compelling website design can significantly boost sales and grow your business.
BaseHost is a company based in Australia that offers local businesses the best and most affordable website design services to clients in Australia and the United States. Contact us now to expect the best from our graphic design team!
