Websites are an excellent gateway to generate income through eCommerce or other opportunities. And while anyone can own a website, not everyone knows how to maintain one. Website visitors may not stay long, even if you have precisely what they’re looking for. You can have the best product or service in the world, but a bad website will prevent customers from seeing that.
Here are a couple of areas you can improve to make people want to go through your website:
5 Technical Tips to Improve Website Visitor Experience
1.Get Your Loading Speed to an Optimal Level.
People don’t stick around for a website that won’t load. This is user behaviour 101. Website loading speeds are often affected by applications or plugins on your website.
The optimal page loading time is an average of 1.7 seconds. One to two seconds is the recommended range. As funny as it sounds, people online often don’t have the patience to let a webpage load for five seconds, so if your web page speed is there, you need to start looking into ways to fix it.
2. Pay Attention to User Behaviour.
Another way to get to the bottom of why you don’t get a lot of visitors is to look at the analytics. It can indicate why visitors aren’t responding to your page. If they don’t spend a lot of time on product or service pages, for example, perhaps you need better navigation pointers that lead them to those pages. If they’re leaving immediately on a web page with an annoying pop-up ad, maybe that is the problem and needs to be fixed right away.
3. Never Forget Your Calls-to-Action (CTAs).
Calls to Action are buttons or links that instruct users to perform a specific task—subscribing, checking out the blog, buying that product, registering for your mailing list, and so on. Without them, users won’t know where to go next on your website. It is always important to include something compelling into the mix to drive more visitors to the pages that matter the most.
4. Improve Web Design.
Web users are highly visual. If something doesn’t look quite right, they won’t be convinced to go further. If you haven’t updated your design in a while, it might be time to start planning a redesign to make things a little bit more modern.
5. Fix Broken Links.
404 error pages are the last thing you want your users to end up in. These useless pages mean that, somewhere along the line, your link redirection has failed. See where the error lies and get rid of these pages once and for all.
Conclusion
The user experience is always something that you have to improve upon to make it big online. Anything and everything on your website can affect each sale. Just like how no customer wants to enter a messy shop to buy something, users won’t go through a website that is not easy to explore. So if you want to make these improvements, you have to invest in the right people.
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