Web design is a tricky business. There are different factors that need to be considered, and it can be easy to make mistakes. In this article, we’ll take a quick look at five common web design mistakes and how to avoid them.
- Not Planning for Mobile
One of the most common web design blunders is not planning for mobile. With the rise of mobile devices, it’s more important than ever to ensure your website is responsive and mobile-friendly. Failing to do so could result in poor user experience and could cost you dearly in terms of lost traffic and conversions.
- Not Using White Space
Another common mistake is not making use of white space. White space is integral to good web design and can help improve your content’s readability and legibility. Failing to use white space will make your website look cluttered and uninviting.
- Using Stock Images
There are many reasons to avoid using stock images on your website. First, they’re often overused and can be easily recognised. This means your site will look like everyone else’s, which is the last thing you want.
Second, stock images are often of poor quality. They may be pixelated, blurry, or just plain bad. This can make your site look unprofessional, which is the last thing you want.
Finally, using stock images can make your site look dated. If you use an image a few years old, it will stick out like a sore thumb and make your site look like it’s not been updated in a while.
So, avoid using stock photos if you want to achieve a professional, modern website.
- Not Optimising for Search
If you’re not optimising your website for search, you’re missing out on potential traffic. Search engine optimisation, or SEO, is how you make a website rank higher in search engine results pages.
Some factors go into SEO, from your website content to the way your website is coded. Optimising your website for search can improve your visibility and attract more visitors.
One of the most crucial factors in SEO is the use of keywords. Keywords are the terms people use when searching for information on the web. When you use relevant keywords on your website, you can improve your chances of appearing in search results.
Another critical factor in SEO is the structure of your website. It should be easy to navigate and the design should have a logical structure. This will help search engines index your website more effectively and make it easier for guests to find the information they’re looking for.
- Ignoring User Experience
User experience (UX) is a term used to describe a person’s overall experience when using a product, system, or service. It encompasses all aspects of the user’s interaction with the product, including the user interface, the user’s emotional response, and the user’s overall satisfaction.
Unfortunately, UX is often ignored in the design and development process, leading to products that are difficult to use, confusing, and frustrating for users. This can majorly impact a company’s bottom line, as poor UX can lead to lost customers and decreased sales.
There are several reasons why UX is often ignored, including that it can be difficult to quantify and that it’s often seen as less important than other aspects of the product, such as functionality. However, ignoring UX can have serious consequences, and it’s important to ensure it’s given the attention it deserves.
There are many common website design mistakes that can be made, with five of them shared here. However, by being aware of these mistakes, you can avoid making them yourself and create a successful website that will appeal to your target audience.
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