Digital marketing is a concept that covers many bases, all of which work in harmony to ensure that a business performs well in the digital space. Many practices fall under digital marketing, such as blog hosting.
Blog hosting is necessary because it enables a business to build and maintain its online presence. To do this, a company must compile relevant and helpful information. Naturally, certain standards must be met for the information to be considered beneficial. If you don’t abide by these standards, you could easily make mistakes that negatively affect your business.
In this article, we list down some of the most common mistakes in blog hosting that should be avoided under any circumstances. Read on below to get started.
#1 – Choosing a Lousy Domain Name
As silly as it sounds, choosing a lousy domain name can severely hurt your business if you don’t take the time to make a careful decision. This is why you should take the time to think about the name of your blog and make sure the name will be easy to remember.
Besides that, you should also make sure the domain name is relevant to the content you will provide on your blog. A poor domain name can make it very hard for users to trust your business, which can eventually turn them away.
#2 – Passing up on WordPress
WordPress is the number one blogging platform globally, which is why businesses should never pass up on it. If you have the resources, you should use WordPress even if you’re just starting because this platform allows you to easily make a website for your blog and improve its quality. Many plugins can help you manage your blog, so you won’t have to worry about making a blunder.
#3 – The Theme Is Outdated
The theme might not be the first thing that comes to mind when you’re trying to figure out whether or not you’re making a mistake in your blog, but it should be. The theme you choose for your blog is crucial because it will be the foundation for your blog. Therefore, you need to ensure that the theme you choose will support your business. Furthermore, you should make sure that the theme doesn’t look outdated. Doing so will make your blog look obsolete and make it more challenging to compete in the market.
#4 – Not Working with a Reputable Hosting Partner
There are many hosting companies out there, and choosing a reputable company is crucial to the success of your blogs. A reputable company will possess the resources to help you succeed in the blogging world, which is why you should never choose the cheapest provider.
Finding a reputable and experienced host will enable you to efficiently utilise any tools you need. Choosing a host that isn’t reliable will prevent you from using these tools and will make it difficult for you to grow your business.
#5 – You Have No Established Posting Pattern
Many bloggers don’t know that the consistency in their posting pattern plays a vital role in the growth of their blog. Creating a pattern will help you rank higher on search engines and will also help you nurture your audience. Furthermore, it will help you create a personal relationship with your audience and will get them to keep returning to your blog.
#6 – The Blog Itself Isn’t Secure
It’s vital to ensure that your blog is secure, meaning that you need to have security features in place. If you don’t do this, you could easily make your blog target hackers. This could leave your business vulnerable and cause your blog to lose traffic.
Running a blog is a very time-consuming business. As long as you commit yourself to learning, you can make it big in the blogging world. It’s essential to know how to blog and make a blog successful, so educating yourself on these topics is crucial.
BaseHost provides top-quality web hosting services in Australia. We understand that different businesses have different needs, so our solutions are fully customised to ensure that business goals are met in the long term. Contact us today to learn more!