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6 Tips You can Do To Make Your Website Effective

by | Jun 6, 2022 | Online Branding, Web Hosting, Wordpress

It’s not enough to have an effective website these days. If you don’t have a dedicated marketing strategy for your site, you’re only skimming the surface. Your website is the hub of your entire business. It’s what makes everything work together as effectively as possible. Here are a few tips to help you build an effective business website. 

  1. Ensure Your Website is Mobile Responsive 

Make sure that your pages are mobile responsive so that your audience can get the full experience of your site no matter what device they are using. Ask for feedback from the people you keep on retainer and study your site’s analytics to make sure your efforts are paying off. 

  1. Make Your Website Easy to Find 

If you want people to visit your site, you need to make it easy to find. This does not necessarily mean that you need to be on every major search engine. Instead, try to use current events in your industry as a hook to get the attention of the people who are actually looking for a website like yours. For example, if your services are perfect for a new technology that is sweeping the industry, use that news as an opportunity to get your name out there. 

  1. Make Your Website Easy to Navigate 

The best websites are easy to navigate. Making sure that your pages load quickly and that you have good call-to-action buttons on each page is the best way to make sure that your customers can find exactly what they’re looking for. For best results, take the time to make sure that each page is well-laid out and that your site stays on theme. 

  1. Don’t Make It Hard to Contact You 

If your customers can’t find your contact information, they aren’t going to be too pleased with your site. The best practice is to have a few different ways for people to contact you on every page of your website. The more ways there are for your potential customers to get in touch with you, the more likely they are to contact you. 

  1. Keep Your Pages Clutter-Free 

Cluttered pages are hard to navigate and, therefore, ineffective. Choose your images carefully, ensure your call-to-actions are easy to spot and make sure that your pages are focused on one thing and one thing only. Try to limit your text and use bullet points to deliver the most useful information to your customers. 

  1. Make Your Site Interesting 

While your goal should be a clutter-free website, you can still keep it interesting by using images and video. Videos are even better because they can keep people watching your business videos for much longer periods. This can help you build a bigger audience and help you stay top of mind with your potential customers. 

An Effective Website for You 

A business website is the hub of your entire business. If you don’t have a great website, you’re missing out on a huge opportunity to connect with your customers. If you’re going to showcase your business and connect with your audience, you need to make sure that your website is as effective as possible. 

The best web hosting is necessary for an effective website. Let us help you here at BaseHost. We are an Australian-based company that offers web hosting and web design services. Get started with us.  

BaseHost Team / About Author

A passionate team of developers, web designers and online marketing experts, here at BaseHost we love to share our knowledge and help you grow your business.

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