If you’re thinking of creating and launching your website, there are web hosting services that offer this. You can easily and quickly have your site and do what you intend to do with it. However, building a website is a different matter. The actual planning and research is a crucial part of making it successful and unique.
The layout, the name, and even the purpose of your website are only three of the things you need to think about before jumping into the launching process initially. For your convenience, we’ve created a short guide into the vital steps in website creation.
- Your Website’s Purpose
The purpose of a website is to showcase a specific product or service. Your website can’t be about a mesh of things, or else you won’t have a target audience. Sticking to a specific product helps make your website unique and purposeful. It also helps the audience easily locate and relate to it.
To know whether you have determined a purpose for your website, ask yourself what you want to communicate to your site visitors. Knowing this specific information helps you with planning and strategy, as well as narrowing down your target market.
Knowing your purpose early on will streamline your website building process. After clearing this, you can then determine your website name, theme, design, and content.
- Your Branding
Your website’s branding sets it apart from other websites that may offer similar content. It helps determine your branding if you’ve already set a purpose, then you can just stay authentic to why you’ve created the website in the first place.
To help specify and build your website’s brand identity, here are 2 things to consider:
- Domain Name
Your domain name is the first thing your visitors see when they open your website. It also gives them a sense of what to expect in your content. Successful businesses create a strong presence in the digital age because it provides the best form of communication with their customers.
When you create your domain name, choose something that is short, catchy, memorable, and mirrors your purpose.
Creating a mood board before deciding on the colour palette and the design helps you determine what you want for your website’s theme. You can compile designs and layouts you like on your research.
Also, pick a good colour palette that is authentic to your brand but still allows you to explore. Consistency is necessary to maintain a loyal following but doesn’t be afraid to try new things.
- Web Page Design
Another factor in user experience is your font choice. Believe it or not, the font you use tells a lot about your brand’s identity. It should capture the essence of your site and evoke emotions from your audience.
Ensure it reflects your brand and tone. If you offer professional services, a formal font will help; for blogs and creatives, quirky fonts may help.
- Content Promotion
Cut to the chase. Be direct and concise with your content. Your audience doesn’t need to know everything, just enough to get the point across.
You can also insert images and videos to diversify your content instead of just endless paragraphs. However, ensure that the content you use is yours or you have permission to use it.
Lastly, using Search Engine Optimization (SEO) helps promote your website for search engines to pick up. Tailor your content to your website’s purpose and identity for search engines to easily locate you.
The Final Word
Building a purposeful and unique website is work and does not happen overnight. There are several checklists for you to go over to make it successful.
You can seek a website design agency to guide you through building and launching your site. Companies like BaseHost provide web services that help you in building, strategizing, and promoting your website.
We offer design and SEO packages to small businesses and grow their online presence. Get in touch with us and see how we can help!