B.Smart/B.Strategic

Small to medium enterprises more often than not don’t have the budget to employ a fulltime IT or marketing specialist. If this is you, you’re in the right place. BaseHost is a Managed Service Provider that truly understands small businesses (after all, we were one!) and can provide proactive IT support and marketing strategies without blowing the budget.

Technology for small business should be an enabler, not an obstacle. Our B.Smart service is designed to identifying the right IT solution for the particular challenges of your business, and helping you to invest in the right technology so you’re working smarter, not harder. We develop holisting and ongoing IT support strategy that supports your business as it grows, allowing you to focus on your business. This can include anything from monitoring of your business infrastructure, to updating your MYOB subscription, to data recovery and 24/7 support.

B.Predictable

As a small to medium enterprise, the idea of outsourcing the management of your business’s IT is meant to take the stress of solving IT related problems off your plate, and help you to avoid the financial burdens that come with engaging a dedicated inhouse IT professional. Our B.Predictable service is exactly that; clear, fixed price packages that enable you to manage your budget and avoid cost overruns. We stand by our expertise and are proud to offer service guarantees for all our packages.

(B.Managed) Base runner – Managed WordPress Hosting

If you’re here because you’ve got a newly minted WordPress site, you’ve probably heard the term “Managed WordPress” thrown around and wondered what exactly that means. If, like many small businesses, your website IS your business, you can’t afford for it to be offline or to get lost in the dusty back pages of the internet because it’s out of date.

Like anything on the internet, technology changes with lightning speed and ensuring your website is working for your business, and not the other way around means it can’t be set and forget. You could absolutely invest the time and effort needed to learn how to manage your site yourself, just remember to put aside several hours a week (for the rest of your life) to keep your website at the top of its game. Or, you could hire a dedicated system admin to do that for you if you don’t mind taking a big chunk out of your bottom line just as your business is finding its feet.

Alternatively, you could look at Base Runner, our Managed WordPress Hosting service. Managed hosting is a bit like staying at an all-inclusive resort; everything looks beautiful, your room is refreshed daily, all your food and beverages are provided, you and your luggage are safe and secure, and all you really have to do is work on your tan. Picture that, but for your website. We specialise in delivering technology solutions today that are implemented right, managed well and designed with your business in mind to ensure you’re prepared for the challenges of tomorrow.

Let us talk you through the way we can implement technology solutions tailored to your industry and enhance the efficiency and productivity of your business. We offer services for sites of all sizes, from personal blogs to large-scale ecommerce platforms.

(B. Vocal/B.Seen) Base flow – Strategic digital marketing

Our Base Flow service is all about developing a data-driven marketing strategy to help your business become a highly recognised and trusted choice in your target market using technology.

A successful digital marketing strategy drives demand through creating engagement and awareness of what your business is offering and covers the complete lifecycle of the customer experience from browser to consumer to aftersales service. Broadly, our Base Flow service uses data to create a marketing strategy designed to encompass brand awareness, inbound marketing, sales conversion and customer retention.

Brand awareness

We help you to establish who your target market is and how to reach them through the development of a brand identity that captures the attention of your audience. We show you how to position your business as a thought leader and a confident voice of authority in your industry through a strong social media presence.

Inbound marketing

Designed to convert browsers into buyers, inbound marketing is about showing potential customers how your business offering can resolve challenges for them. BaseFlow helps to generate organic traffic to your website through throughful, authoritative blog posts optimised for SEO, lead generation and converting those qualified leads into customers through email marketing.

Sales conversion

Bridging the gap between marketing and sales is the key to the success of your business. Marketing content such as videos, blogs, testimonials, product guides and FAQ’s support your businesses interaction with potential customers, and can be what helps to convert a lead into a customer.

Customer retention

Effective customer relations, and therefore customer retention, is all about under promising and over delivering. Let us show you how to reward and appreciate your existing customers with discounts on new products, go the extra mile with helpful “How to” articles and blogs, and encouraging engagement and feedback on their experience.