Imagine you run a shop (highly likely as we cater to small businesses). Imagine you go away on holidays. And imagine if unbeknownst to you someone manages to open your store and trade in your absence, relying on the goodwill generated by your business name. Now imagine they keep the profits to themselves.
This may sound far-fetched, but this is precisely what happens with domain names every day. You want a great domain name that represents your business and allows customers to find you with ease. Fail to register it though and sneaky opportunists can seize your name and business reputation. Recognising the value of a great domain name, they may even offer to sell it back to you for a princely sum.
In today’s world, establishing a strong online presence is essential to the success of your small business. And choosing a clear domain name that customers can easily find is the star ingredient upon which that success is based.