A small fencing contractor wants a website to display their work and attract new business.
Option 1 – A typical web designer would want to charge $2000 to build the site plus $30 per month to have it hosted somewhere. Any changes after the initial build would be charged per hour (typically we’ve seen this around $40/hr)
Option 2 – We charge $200/m (this is for a 12m term – it’s cheaper again for longer contract terms) from the time they sign up – this fee includes the hosting, a domain name (one of the standard top level extensions like .com or .com.au) and 1 email account (with full synchronisation of contacts, calendars, tasks, etc to phones, tablets, computers, etc). The addition of a “Starter” managed service of $30/m enables up to 6 hours of work that we will do on that site after the initial build is completed.
To compare the two, we will assume a period of 12m and an average of 2 hours of changes requested every month. The total costs are:
Option 1 (Typical Website Build): $3320 in Year 1
Option 2 (Our Approach) : $2760 in Year 1
Apart from the obvious cost saving, the other consideration to be mindful of is the cashflow – Option 1 requires a significant upfront investment whereas Option 2 allows for this to be spread across a 12 month period.
For Option 2, the client is also entitled to do several things at the end of their contract term.
- Take us up on our Revitalise Guarantee (where we give your website and update and refresh at the completion of your contract term if you agree to stay on with us)
- Keep your website exactly as it is and switch back to just a hosting fee of $38/m and managed it yourself
- Take your website and have it managed by someone else and hosted elsewhere (we simply provide a backup of your site and it’s database and provide it to you)
- Cancel the service altogether
- The reason for our approach is one of true partnership where we want to help you right throughout your journey whilst being mindful of cashflow headaches! (No matter how big your business is, this is a challenge we all encounter at least once). We also don’t want you to feel locked in to us at the end of your contract – after all, the website is yours – you’ve paid for it!