With the holidays just rolling around the corner, there are many ways you can spice up your online presence to match the merry air. People are more inclined to spend a lot on online stores because it is the season of giving, after all.
Take advantage of this festive high by adding a little holiday cheer to your website design, social media assets and even copy! With these easy tips, you can get people riled up for the holiday season and reap the benefits in the process.
- Spruce up Your Website with Festive Decor
One easy and blatant way to show that your brand is getting ready for the holidays is by incorporating holiday decorations right on your website. You don’t need to scratch your initial website design completely, just find a way to add some of the festivities on your main pages.
Vectors of Christmas balls, streamers, snowflakes, reindeer, are great things to add to your website pages. If you are willing to go the extra mile, you can even play a short clip of Christmas bells tingling as they make a purchase or enter your website.
These little things make all the difference, and it is a great way to show that you are excited about the holidays.
- Make Social Media Posts Holiday-Themed
Social media is another great platform to spread holiday cheer. Block out sections of your content calendar to celebrate the important upcoming holidays, such as Christmas and the New Year. You can even create posts that countdown to these events, or host polls related to the holidays.
Keep your audience engaged and pumped for the holiday season by reminding them of the fun times. Encourage them to find the perfect gifts for their loved ones, and even get to know how they spend the holidays.
- Get People Excited for Holiday Discounts
The best thing about the holidays? People are clamouring to buy last-minute gifts for themselves or their loved ones. You can take this a step further by hosting holiday bundles, deals and discounts to make shopping more affordable for your customers.
Bear in mind that everyone will most likely be going on sale this holiday season, so it’s useful to stay on top of the competition.
- Roll Out Holiday Emails
Add a personalised touch by getting in touch with your customers this holiday season. Make sure to greet them and take the time to engage with your audience during the festivities. Be genuine with your greetings, like you’re sending a Christmas card to your loved ones.
As much as possible, keep any promotion emails separate from those genuinely greeting your customers, so they feel noticed.
- Don’t Forget Your SEO
In the hustle and bustle of the holiday season, you can’t forget your search engine optimization (SEO). Make sure you stay on top of your SEO by doing keyword research specific to the holidays. People will be searching for specific terms, and you need to anticipate this.
Conclusion
Optimizing your online assets for the holidays is a good investment and a great way to engage with your audience. When you take advantage of what the holidays have to offer, you can guarantee a great holiday season for you and your audience.
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