Favicons are an essential part of your website. However, few individuals pay attention to this element. Favicons are usually small, and they are easy to overlook when building your website. When users have several tabs open on their browser, they navigate between them, using the favicons to identify the site. Therefore, creating a beautiful favicon is vital.
A favicon is essential for distinguishing your website from the crowd of other websites that a user may have opened at the same time. Don’t get lost among the others and make sure yours stands out!
Distinguishing Favicon Design and Logo Design
Favicon designs may seem to be quite similar to the concept of logos. They are both a graphical depiction of a business that aids in brand identification and creates a visual impression. Even though they perform almost identical functions, there are significant distinctions between the two.
When compared to logo design, favicon design has distinct needs. There are few essential factors to consider, such as the backdrop, icon size, and browser compatibility. These site design elements function best with simple designs, while logos usually contain many components since they need to be expressive. Therefore, to create a favicon, you may need to remove or simplify several aspects of your logo.
Essential Things in Building an Appealing and Effective Favicon Design
- It Should Always Be Compatible with Any Browser
An important consideration that most designers neglect or overlook when creating a favicon is that each browser has distinct criteria that it operates under. Depending on the browser you’re using, the backdrop of your tab may be black, white, or even grey. The backdrop may be any colour with the use of customizable themes.
Be as prepared and detailed as possible with a favicon design. Choose a favicon’s colours carefully, and make sure that any favicon you create is saved as a PNG file. Other formats that may be used include SVG, GIF, and JPG. The consequences, however, are unknown. The PNG format is the most secure. You might be more careful and use the Microsoft ICO format, which functions well in all browsers.
- Make It Attractive to Your Desired Audience
A person can see favicons at all times when they are surfing the internet. They may have many tabs open, and they may be working on another. However, if they have your website’s tab open, a well-designed favicon will constantly capture their attention, boosting the likelihood that they will return to your site. Because favicons are so prominent and have such a powerful presence, they must stand out.
Use a colour that is excessively bright and sticks out from the rest of the favicons. But, if you operate in a professional setting where such bright colours may clash with the brand identity, this concept may not be the best fit. You need to create a favicon that fits the layout of the site design and the aesthetics of the brand. Another approach might be to utilize different forms or styles. Any deviation from the conventional form is sure to pique interest.
- Always Sketch before Going Digital
When designing a logo, icon, or favicon, it is a good design practice to sketch out concepts on a piece of paper. It does not have to be the final polished and perfect version. The aim of drawing it out is to use it as a reference when designing your favicon. Compared to a computer, the flexibility of curves and lines and erasing and modifying are much more favourable.
As a result, once you have a rough sketch of the favicon you want to make, it will be a lot simpler to duplicate or draw inspiration from when you begin working on it on your computer. This will save time and effort in designing shapes or components that might clash with the favicon design.
- Be Consistent
Logos are often created with the aesthetics and design language of the business in mind. It should complement and enhance your brand’s identity. That creates a synergy in the customer’s imagination, allowing them to better connect to and recognize the brand.
It is not an exception when it comes to building designs for a favicon. It should be complementary to your website and brand and vice versa. It must also be relevant to the sector in which your business operates. It makes no sense to use a fork as a favicon for a statistical firm. As a result, there must always be a clear and straightforward way to deduce the relationship between the favicon and what the brand stands for.
Any visitor should understand what industry your brand belongs to, what services you provide, and how you approach your specialty. The importance of consistency in the design of favicons, icons, and logos cannot be overstated.
Final Thoughts
Both web developers and graphic artists often neglect favicons. They are, nevertheless, an essential part of the user experience as they explore different websites. It not only adds value to your website but also makes it stand out from the crowd. Furthermore, a favicon may improve the aesthetics and functionality of any website.
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