In today’s modern era, it’s no longer enough that you have a website for your business. Apart from ensuring its high functionality and aesthetic value, you also have to determine how users access it and how it resonates with them. However, the thing is that more and more users access websites using their mobile devices, such as with their phones and tablets. As a result, this is where mobile optimisation comes into the picture and becomes imperative for businesses to implement.
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In this article, we will share how to optimise your website for mobile devices:
- Optimise your server setup
One of the most common problems encountered with mobile optimisation is when there are changes to your backend server or web hosting solution. As such, the biggest issue is usually a slow DNS host. Keep in mind that all web hosting providers aren’t equal, and the services will vary from one provider to another. This is why you must only invest in a robust hosting solution that will allow your site to look and function well on all mobile devices!
- Veer away from render-blocking content
For the uninitiated, render-blocking content is when any resource must be loaded before the browser will continue loading the rest of the page. Technically, this happens when the HTML is a render-blocking resource. But this can be particularly problematic for users, so the best course of action is to veer away from this. Ultimately, users want content pieces to load as quickly as possible.
- Take advantage of lazy loading
Lazy loading is tantamount to render-blocking content discussed above. However, this specifically applies to images, where it involves offloading the loading of a photo until it becomes visible within a user’s viewport. All it takes is to have a variety of javascript plugins. As for this, however, it works better for mobile optimisation. In fact, it is a powerful optimisation tool, particularly for sites or web applications with tons of images!
- Utilise the Content Delivery Network (CDN)
A content delivery network is a geographically distributed network of proxy servers and their data centres. Also known as a content distribution network, its ultimate goal is to provide high availability and performance by distributing the services to end-users. Keep in mind that this option can particularly be a major win for mobile users. When they visit your page, they are essentially pulling resources directly off the site’s servers. As a result, you can expect more robust site performance and faster speed.
- Resort to compression
The last mobile optimisation method is through compression. It works by reducing your load time and working around assets using a cell network. Be sure to compress your site’s assets, such as images larger than 500kb and JavaScript and CSS. By doing so, you’ll ensure that your website and content will work on mobile devices and load smoothly!
Conclusion
At this point, you now know how to optimise your website for mobile devices. All it takes is to boost your server setup, avoid render-blocking content, take advantage of lazy loading, utilise the CDN, and resort to compression. At the same time, be sure to work with a professional web designer who can use responsive web design for your business site to kick it up a notch!
We’re a website company in Australia providing website design services, web hosting solutions, and online marketing services. If you’re looking for mobile optimisation for your website, get in touch with us today to see how we can help!
