By now, everybody knows that site speed matters a lot. However, if you have already done what’s considered the “standard” to ensure that your page load time is improved, and you still find your site loading too slow for your liking, it means you have to think outside the box to see what else you can do to improve the speed of your website.
One of the first things you need to look into is your web host. Many overlook this factor and they get surprised to learn that it is, after all, their web host that’s causing the problem. You see, your host has a huge impact on the overall speed of your website. The good news is that you can evaluate your web host to check for speed-related issues.
In this post, one of the best web hosting companies in Australia goes over how a website’s hosting provider or the plan they choose affects its speed and overall performance:
Why Site Speed Is an Important Consideration When Selecting a Web Host
In the past, site speed didn’t matter that much. Today, however, it’s a significant factor when determining the overall performance of a website. A website that loads slowly gives the user a negative experience. The end result is the loss of visitors who may never return again.
So, why should you care about speed? Here are some important reasons why you need to keep this factor in mind:
- Google Penalises Slow-Loading Websites.
Following your site’s loading speed is something Google has done since 2010. If you fail to speed up your site, you may end up losing all the hard work you put into getting decent rankings. When that happens, your business will suffer.
- Users Expect a Fast-Loading Website.
If you want your visitors to come back, you need to provide them with an excellent user experience. You can do that by ensuring that your website loads quickly.
- Faster Sites Tend to Convert Better.
If you want to increase your conversion rate and boost sales, you need to make sure that your site loads fast. You can do that by choosing the right hosting plan.
- Your Competitors May Be Ahead of You.
Speed isn’t the only thing that matters. However, it’s an important element that can determine whether a visitor decides to stick around or not.
How Do you Know Your Web Host Provides What You Need to Improve Your Website’s Speed?
One of the best ways to ensure that your site loads at a decent speed is by choosing a web host that gets your site’s needs right. There are many things to consider. However, you should prioritise speed as much as you can. If you don’t, you’ll get to a point where you won’t be able to improve the site’s speed anymore.
Here’s how you’ll know your web host provides what you need, speed-wise:
Check What Hard Drive Is Used
A hard drive with a high RPM is better because it will help improve your site’s performance. The RPM helps determine how fast your site loads, so a higher RPM is better.
Consider RAM
RAM is also an important consideration. Your RAM affects the way your site loads, so your web host should provide you with enough RAM to ensure your site loads at a decent speed.
See If the Hosting Plan Provides You with the Bandwidth You Need
Bandwidth refers to the capacity of your site. If your site regularly gets a lot of visitors, you need a higher bandwidth so that you can deal with their presence.
Conclusion
Site speed is no longer an optional factor. It’s something you need to consider if you want your website to have a positive effect on your bottom line. Your choice of hosting provider has a huge impact on the overall speed of your website, so you should take this into consideration. Make sure that you choose the best web hosting provider you can find that can meet your needs.
BaseHost is a trusted Australian-based company that offers web design and web hosting services at affordable prices. Get in touch with us to learn how we can help your business grow with our services!
