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How Your Website Design Will Affect Your SEO Rankings

by | Sep 5, 2022 | Design, SEO

There is no one-size-fits-all answer to what makes a great web design, as the perfect design for a given website will depend on the specific goals and target audience. However, certain elements are commonly found in successful web designs, and understanding these can help you create a site that is both user-friendly and visually appealing. 


How Can Web Design Affect SEO? 


There is no denying that web design and SEO are important factors in the success of any online business. After all, your website is the foundation of your online presence, and your SEO efforts are what help you attract visitors and drive traffic to your site. But how exactly do web design and SEO affect each other? 


For starters, your website’s design can significantly impact your SEO efforts. A well-designed website will be easy to navigate and use relevant keywords and phrases to help search engines index your site. On the other hand, a poorly designed website can be difficult to navigate and may be penalised by search engines for using irrelevant keywords. 


In addition, your website’s design can also affect your click-through rate (CTR). A high CTR indicates that users find your website relevant to their search query and are more likely to click on your listing in the search results. A low CTR, on the other hand, could indicate that your website is not relevant to the user’s search query or that your listing is not appearing in the search results. 


How to Create a Better Website Design? 


Now you want to create a better website to improve your SEO strategy. Here are a few tips to help you create a better website design: 


  1. Use Keyword-Rich Titles and Descriptions


Ensure your website’s title and description tags contain the keywords you want to target. This will help your site appear in search results when people search for those keywords. 


  1. Use Clean, Well-Organised Code


Search engines like websites that are well-coded and easy to read. If your website’s code is messy and hard to read, it could hurt your ranking. 


  1. Use Relevant, Keyword-Rich Content


Your website’s content should be relevant to the keywords you’re targeting. If you’re selling widgets, your content should be about widgets. If you’re targeting a specific keyword, make sure that keyword is included in your content in a way that makes sense. 


  1. Include Alt Tags for Images


When you include images on your website, be sure to include alt tags. These tags provide text descriptions of the images, which helps search engines understand what the images are about. 


  1. Use External Links Wisely


Linking to other websites can be a good way to show that your website is relevant and informative. However, you should only link to websites that are high-quality and relevant to your site. Linking to low-quality or irrelevant websites can actually hurt your ranking. 


  1. Promote Your Website


Make sure your website is easy to find by promoting it on social media and other websites. You can also submit your website to directories and search engines. 




Website design can have a significant impact on SEO. A well-designed website can help improve your search engine ranking, while a poorly designed website can hurt it. There are many factors to consider when designing your website, including your website’s layout, navigation and content. By keeping these factors in mind, you can help ensure that your website is designed in a way that will help, not hurt, your SEO. 


Need website design services? BaseHost can help you with that. We offer both web hosting and web design, depending on what you need. We service clients in Australia and the USA, regardless of their business size. Get in touch with us to learn more. 

BaseHost Team / About Author

A passionate team of developers, web designers and online marketing experts, here at BaseHost we love to share our knowledge and help you grow your business.

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