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Make Your Ecommerce Website Design Stand Out With These Top Tips

by | Apr 4, 2022 | Design, E-Commerce

Designing an ecommerce website doesn’t have to be the hard work you may think it is. Whether you’re looking to redesign an existing site or start from scratch, you’ll find it a breeze with a little creative thinking and strategic planning. Here are the top tips for outstanding ecommerce website design. 

Keep Things Simple 

You want potential buyers to find your site easily, but over-complicating the design will put them off. Avoid getting caught up in the details and clutter. Keep a clear path to the point of purchase and make it easy for your site visitors to get where they want to go. 

Prioritise Your Branding 

Logos and branding are important, so make sure they’re front and centre. There should be no confusion about who you are, what you do, or the products and services you offer. Your product’s images should be clear, and your text should be concise and easy to understand. 

Think Like Your Website Visitors 

Your potential clients will want to know what they’re going to get from your website before they get there. Consider what questions they might have about your site and make sure your answers are clear and easy to find. 

Create a Unique Experience 

It’s not just what you say to your customers that counts. The way you say it is important too. Use images and video to communicate your message and showcase your products, making sure that your story is clear and engaging. Give your customers a reason to stay on your site and interact with your brand. This will help you build trust and loyalty. 

Take Advantage of Colour 

Colour is an incredibly powerful tool, so use it to your advantage. Choose colours that complement your brand and support your message. Think about your target audience and make sure your colours are going to appeal to them. 

Stay away from colour schemes that are too bright or distracting, but don’t hesitate to experiment with other colours, especially complementary colours. 

Test Your Site 

It’s not just your potential clients that you need to think about. Make sure you’re also thinking about how your site will look to search engines, because they’re also important. When you test your site, keep in mind that some search engines will hide any mobile compatibility issues, but most won’t. 

If your site is mobile responsive, test your site on multiple devices, including smartphones and tablets. There are a number of tools available that will help you with this. Some web hosting providers have free testing tools for this, for example. You can also test your site using a free tool like Google’s PageSpeed Insights. 

Optimise Your Site for Security 

When it comes to ecommerce, security is a must. Your website needs SSL to protect the private information of your customers. You also need a secure connection because it can prevent the theft of private information and identity. 

Make Your Ecommerce Website Design Stand Out! 

The key to outstanding ecommerce website design is to think about your potential customers and make your site as easy to navigate as possible. And make sure you’ve given yourself plenty of time to test your site and get things right. 

Get professional website design services here at BaseHost. We are based in Australia, and we provide hosting and web design services. Get in touch with us! 

BaseHost Team / About Author

A passionate team of developers, web designers and online marketing experts, here at BaseHost we love to share our knowledge and help you grow your business.

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