It’s one thing to have superb content on your website, but people aren’t looking at your website every minute of the day so why not deliver a tailored message to them directly by email?
Newsletters or bulletins delivered by email (which fall into the category of email marketing) are great ways to keep your customers or prospects informed of what you’re doing in your business. If written well, it will encourage them to come back to your website where you can then engage them across the full-spread of content you have to offer on your website!
There’s a fine balance between trying to pack too much into the email and too little that it just looks irrelevant. Equally, it’s important not to nag your client too often or they’ll just start to ignore you.