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Simplicity In Website Design – Why Is It Important

by | Jun 14, 2021 | Design, Online Branding, SEO

Customers learn about your brand and transact with your company through your website. This means the ease of use and simplicity of your website can make or break the user experience.

Today’s digital customer wants to obtain information and transact whenever and wherever they want, on whatever device they have. They demand an easy digital experience; having a simple, functional, and professional website is a must.

Here, we explain why using simplicity in website design is important:

The website is easy to use.

When you look at simple websites, you’ll notice that they all have one thing in common: excellent navigation. This allows consumers to find what they’re looking for quickly and easily.

Highlighting crucial buttons, decluttering your sidebar, making your text easy to scan, and grouping similar pages together are all wonderful methods to simplify your website and help users find what they’re searching for.

It helps improve the website’s load speed.

With people’s attention spans at an all-time low, it’s no surprise that 53% of website visitors will quit a page that takes longer than three seconds to load. Having too many images, gifs, and videos on your website can cause it to load slowly, which can turn off visitors.

You can minimise your server’s workload and ensure that your website loads faster by choosing a more basic website design. Deleting videos and large image files from your website is one of the simplest ways to enhance its loading speed.

The more simple the website, the more mobile-friendly it is.

Because we live in a mobile-first world, it should come as no surprise that the cell phone is the most popular device for internet searches and browsing websites. Mobile devices account for up to 70% of all global web traffic.

It is more crucial than ever that your website design is mobile-friendly, and the simplest way to do so is with an adjustable, uncomplicated design.

No one likes complexity.

People visiting your website know what they are looking for. You should make your website as easy as possible for visitors to find what they are looking for. Avoid distracting your website visitors with a high number of clickable buttons, hyperlinks, photos, videos, and gifs.

Furthermore, your professional website should only display crucial information. No one wants to read 2000-word website content right off the bat unless that’s what they’re looking for. Express your message by placing the most crucial information in the front and removing any less important information that might not be necessary.


It is accessible.

As the number of internet users increases, the number of people with disabilities who use alternate methods to consume your information also increases. This means that every website should include features that are accessible to as many people as possible, and the most effective way to do this is with basic designs. A simple web design can eliminate the showy and confusing features that often impede consumers from enjoying your site.

It is SEO-friendly.

Your website should be not only user-friendly but also SEO-friendly. Search engines will be able to scan and understand your website with a simple design, resulting in increased visibility in search engine results. Google rewards fast-loading websites, mobile-optimised sites, and clean coding, all of which will improve your SEO and pay-per-click quality scores.

It rewards you with a higher conversion rate.

Removing any extraneous features that can divert customers’ attention away from your primary conversion points is a great way to optimise a website and boost sales. Simple website design leads to higher conversion rates than complex websites with unnecessary material.

However, a minimalist design does not rule out the use of eye-catching photos, videos, or vivid colours on your website. Utilise these features selectively and in ways that draw attention to key conversion points (add-to-cart buttons, forms, email subscription boxes, and so on).

Final Thoughts

Making complex things simple is not always easy. But if you hire competent website design services such as what we offer at BaseHost, you can use simplicity as a winning strategy. After all, the key to great website design is a team of great website designers.

Increase conversions, enhance user experience, save time and money, and improve SEO results by taking advantage of our website design expertise. Call us today to get started! BaseHost is a digital marketing company that provides website design services at affordable prices.

BaseHost Team / About Author

A passionate team of developers, web designers and online marketing experts, here at BaseHost we love to share our knowledge and help you grow your business.

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