While we’re the first to tout the benefits of an online presence for small businesses, we also have to concede that sometimes, without the right protection, the internet can be a scary place. That’s why it’s essential to add an SSL Certificate to your website.
Like the proverbial cone of silence, an SSL Certificate is effectively a barrier around the information sent to and from your website, securing it from third party interception. When customers see your SSL Certificate badge, they can be assured that they’re purchasing from a business that really cares about their security. And Google will love you for it too; SSL Certificates are one of the myriad factors that contribute to improving your SEO rankings.