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Business Branding

Style guide

  • A style guide (also as a graphic brand statement) is a document containing specifications regarding how your company is presented in the marketplace, and at a minimum, should breakdown logo colours and typeface
  • If you have multiple people or departments handling documentation or marketing collateral for your business, a style guide is essential for maintaining continuity
  • The marketplace is competitive, and brand recognition and is critical to credibility and customer confidence. Present a consistent visual identity for your business across all platforms

Style Guide
$350
  • If you've spent the time and effort getting your brand built and organised, a Brand or Style guide is important to wrap up that understanding in one document. As you grow or need to print design assets, this document saves you loads of time having to tell people how your brand should be used.
  • Ad graphic design
  • 1 round of change

Style Guide
$255
  • If you've spent the time and effort getting your brand built and organised, a Brand or Style guide is important to wrap up that understanding in one document. As you grow or need to print design assets, this document saves you loads of time having to tell people how your brand should be used.
  • Ad graphic design
  • 1 round of change

Style Guide
$350
  • If you've spent the time and effort getting your brand built and organised, a Brand or Style guide is important to wrap up that understanding in one document. As you grow or need to print design assets, this document saves you loads of time having to tell people how your brand should be used.
  • Ad graphic design
  • 1 round of change

Do yourself and your team a favour, give up those clunky macro-based spreadsheets youre trying to use to manage your sales pipeline.

When it comes to business branding, consistency is everything

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What’s the story behind your company? Let us help you share your journey with a personalized style guide curated for your business

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Do you know the core colour pallet that makes up your brand? Or how much white space to place around your logo? At BaseHost, we don’t just create a logo and send you on your way. Our style guide service ensures that your brand story is visually consistent across all mediums

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Not sure if you need a style guide? Other than your brand story, your logo is crucial to brand recognition, and your customers should immediately identify it as belonging to your company

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External contracters should follow your style guide to ensure continuity of colour, typography and imagery

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A style guide will provide employees with a frame of reference for the creation of inhouse brand collateral, and ensure consistency

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Build brand recognition and consumer confidence by ensuring the colours used in logos and secondary logos are used exactly as specified with a style guide

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A SEO strategy is an essential tool for business success, but it’s not an overnight process. Search Engine Marketing, or SEM, utilizes paid advertisements to bump your site to the top of the listings, generating immediate results.

Search Engine Marketing

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What is the purpose of a style guide?

A document designed to outline the specifications that form the look and feel of your brand, a style guide covers everything from typography to use of colour in logos, and ensures that anything produced for your business either internally or externally is consistent across the board. This can be used both internally as a guide for employees, and externally for contractors producing sales and marketing collateral for your business, ensuring everyone is working together to maintain the integrity of the visual identity of your brand.

Define your logo

The most integral part of your visual brand identity, a style guide should define the color spectrum, where the logo is to be used, placement and size

Consistent visuals

The use of colour is key, and should be used exactly as specified in your style guide across all digital and print applications

Typography matters

Another critical element in your brand identity, typography should be clearly defined in a style guide to ensure continuity across all mediums

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What kind of style guide does my business need?

The type of style guide BaseHost would put together for your business depends on the complexity of your business structure. A small business may only require basic guidelines outlining colour palette, logo usage, typography and imagery parameters. Medium to large enterprises, depending on the industry, may benefit from a more detailed brand guide covering the use of stock images and guidelines for photography, and encompass specifications for stationary and print collateral.

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Frequently asked questions

I'm not a big business, do I need a brand guide?
If you have gone to the trouble of creating a unique brand, you should have a Brand Guide, no matter how big or small you are. The purpose of the guide is to remind you and your staff and contractors how your brand is meant to be used, how it is meant to be presented and most importantly, how the values of your business are meant to be conveyed every time your brand is used.
How do I use a Brand Guide?
There are various scenarios where you can and will use a brand guide. The main one is when you are preparing marketing material and using third parties to help create content or printed materials. Rather than having to provide long explanations about colours, fonts, spacing, etc, you can simply provide them the guide so they know precisely what to do.

Need help? Call our award-winning support team 24/7 at 1300 621 888