- A style guide (also as a graphic brand statement) is a document containing specifications regarding how your company is presented in the marketplace, and at a minimum, should breakdown logo colours and typeface
- If you have multiple people or departments handling documentation or marketing collateral for your business, a style guide is essential for maintaining continuity
- The marketplace is competitive, and brand recognition and is critical to credibility and customer confidence. Present a consistent visual identity for your business across all platforms
Do yourself and your team a favour, give up those clunky macro-based spreadsheets youre trying to use to manage your sales pipeline.
When it comes to business branding, consistency is everything
What’s the story behind your company? Let us help you share your journey with a personalized style guide curated for your business
Do you know the core colour pallet that makes up your brand? Or how much white space to place around your logo? At BaseHost, we don’t just create a logo and send you on your way. Our style guide service ensures that your brand story is visually consistent across all mediums
Not sure if you need a style guide? Other than your brand story, your logo is crucial to brand recognition, and your customers should immediately identify it as belonging to your company
External contracters should follow your style guide to ensure continuity of colour, typography and imagery
A style guide will provide employees with a frame of reference for the creation of inhouse brand collateral, and ensure consistency
Build brand recognition and consumer confidence by ensuring the colours used in logos and secondary logos are used exactly as specified with a style guide
Close, but no cigar?
Search Engine Optimisation
I need my site to rank well on Google, stat!
A SEO strategy is an essential tool for business success, but it’s not an overnight process. Search Engine Marketing, or SEM, utilizes paid advertisements to bump your site to the top of the listings, generating immediate results.
Search Engine Marketing
I’ve got the budget for google ads, but no idea how to do it
BaseHost can analysise your site and current marketing strategies to discover what keywords are ranking well and working hardest for your business. With this data, our SEM service can include search ads, shopping ads, display ads, Gmail or YouTube Ads and much more.
What is the purpose of a style guide?
A document designed to outline the specifications that form the look and feel of your brand, a style guide covers everything from typography to use of colour in logos, and ensures that anything produced for your business either internally or externally is consistent across the board. This can be used both internally as a guide for employees, and externally for contractors producing sales and marketing collateral for your business, ensuring everyone is working together to maintain the integrity of the visual identity of your brand.
Define your logo
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What kind of style guide does my business need?
I want a good looking website but I want it to be completely unique for my business!
Sound like you? let’s have a chat about Custom Built WordPress websites.