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Why You Should Prioritise User Experience in Web Design

by | Dec 20, 2021 | Design, Online Branding

When creating a website, you have to prioritise user experience (UX). That’s because it determines whether people are going to stay on your site or not. UX design is a term used to refer to the usability of a website or app’s interface, and this covers everything from branding and design to functionality. 

Having a design that prioritises user experience encourages site visitors to interact with your content, therefore increasing engagement and your site’s overall performance. They’ll be more inclined to read entire blog articles, click through photo albums, and engage with advertisements and calls to action. 

Other benefits of having a user-friendly website design include: 

Greater Customer Loyalty 

When people are impressed with your website, it leaves a lasting impression that results in greater customer loyalty and increased word of mouth recommendations. Everyone loves a well-serving business because it means they leave the establishment feeling satisfied. The same goes for a well-functioning website. 

If people are impressed with how easy it is to navigate and understand your site, they’ll be more inclined to learn more about your business and the products or services you offer. They’re also likely to tell their friends and family about it because they won’t be able to resist gushing about their great experience. 

Decreased Development Costs 

When you prioritise user experience, that requires doing extensive research, prototyping, and usability testing. It may sound like a lot, but it’s actually the key to decreasing development costs. That’s because it ensures that your design meets all the requirements for functionality. 

When the process’s goal is to target that in the initial startup, it leaves little room for error and the need for a whole redesign. More errors in the initial process can end up becoming more costly down the line. 

Increased Profits 

A UX-focused website design can also increase profits because a lot of people judge a business by its website’s functionality and aesthetics. So, not only does your site have to be visually appealing, but it also has to be easy to use for a customer regardless of demographic. 

When you’re focused on the potential customers, you will be able to deliver a product to their satisfaction. This kind of site design ensures a fast website speed, easy navigation, simple and attractive designs, and straightforward checkout processes if you also have an online store. 

Efficient Marketing 

UX design can lead to more efficient marketing because it focuses on what customers want, not anybody else. That means you’re more likely to find out which products or services they’re looking for by creating an intuitive site. 

You can track your site visitors’ activity and determine which pages they click out of and which ones they spend time looking through. It gives important insights on which of your products or services are more marketable, which you can relay to your team. They can then focus more energy on marketing strategies for those specific products or services. 

Final Thoughts 

A website design that prioritises user experience has tremendous potential to be very successful. When your customers benefit from something in your business, they’re more likely to be loyal and even recommend it to their friends and family. 

If you’re looking for website design services, BaseHost is the perfect company for you. We understand the value of packaging high-quality online services at affordable prices to reduce stress and increase profits. Get in touch with our team today.

BaseHost Team / About Author

A passionate team of developers, web designers and online marketing experts, here at BaseHost we love to share our knowledge and help you grow your business.

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