So goes the lament of the business owner with a newly minted ABN, a great concept, and a website languishing 47 pages deep in a Google search. So what’s going wrong? Many people make the mistake of thinking that a great website is all it will take to get their...
Your website is one of your business’s most important assets – it creates a sense of professionalism and credibility within your industry and to your clients, it plays a big part in your marketing strategy, and if managed correctly, can be a large source...
The myth Once upon a time, when the internet was just going mainstream, a website renovation would take months and cost a fortune. And so it was that small businesses began to retreat from the arduous and expensive task of refreshing their websites. This reluctance...
As a small business owner or start-up founder, you’re probably quite used to trying on different hats. No, we’re not talking hats for Melbourne Cup. With tight budgets you assume a lot of roles and often have a crack in areas you’re not qualified in....
Does your small business have a website? If you don’t have a website, are you aware that “consumers are increasingly relying on internet research, with approximately 81% looking online before making a major purchase.” In the modern world, websites...